Client
Infectious Diseases Society of America
Infectious Diseases Society of America
My role
Brand implementation
Digital asset production
Brand implementation
Digital asset production
Tools
Adobe Illustrator
Adobe Photoshop
Adobe Illustrator
Adobe Photoshop
Challenge
The campaign required a series of digital advertisements to promote multiple initiatives from the Infectious Diseases Society of America. Each campaign, ranging from a new mobile app launch to fundraising and educational program awareness, needed to capture attention quickly while maintaining clarity of message and alignment with IDSA’s established brand identity.
The challenge was to design visually engaging assets that could adapt to different campaign goals while maintaining consistency across platforms and reinforcing a recognizable brand presence.
Approach
I developed a flexible digital campaign system that balanced campaign-specific messaging with consistent brand standards across both static and animated social media content. Working within IDSA’s established visual guidelines, I used the organization’s core color palette and typography to create a cohesive framework that supported a wide range of communication goals while maintaining a unified brand voice.
To maximize clarity and engagement across digital platforms, each asset applied strong visual hierarchy, concise messaging, and adaptable layout structures. In addition to static graphics, I created motion graphics and animated social media posts that introduced movement and visual emphasis to help increase audience engagement and improve message delivery across social channels.
The system allowed individual campaigns to feel tailored to their specific objectives, whether promoting a mobile app, encouraging donations, or highlighting educational resources, while remaining visually consistent within the broader identity system.
The result was a scalable collection of digital assets that strengthened brand recognition and supported efficient production across multiple formats, campaigns, and communication channels.
This project demonstrates the ability to develop scalable visual systems that maintain brand consistency while supporting diverse messaging needs across both static and motion-based digital campaigns.
